A Digital Marketing Blog

Learn how to gain an edge by exposing your competition's digital marketing moves—from paid ads to social media—and transform insights into competitive advantage. In the high-stakes arena of digital marketing, knowledge isn’t just power—it’s the ultimate competitive advantage. To outplay your competitors, you must first understand what they’re doing and how they’re doing it. The good news? You don’t need to guess or hope for inside information. With the right strategies, you can track your competition’s every move across the digital landscape—ethically and effectively. As someone who’s led a digital marketing agency and now consults on strategies to outperform rivals , I’ve seen firsthand the value of knowing your competition’s game plan. From spying on their paid ads to dissecting their social media tactics, here's how you can level the playing field and use their strategies to your advantage. What’s Their Digital Marketing Strategy? Start with the Fundamentals The first step i...

Create an editorial calendar that aligns with business goals, stays flexible to trends, and drives consistent engagement. The Perfect Editorial Calendar: How to Drive Engagement, Stay on Strategy, and Adapt to Trends An editorial calendar is more than just a schedule—it's the heartbeat of your content marketing strategy . In my years running a digital marketing agency, I learned firsthand that creating an editorial calendar that consistently drives engagement while aligning with business goals is a balancing act between strategy, consistency, and flexibility. Now, as a digital marketing consultant , I can confidently say that getting this balance right is key to cutting through the noise and staying relevant in an ever-changing digital landscape. So, how do you create an editorial calendar that not only works but excels? Here’s how I approach it, step-by-step. Start with Strategy: Know Your Goals Before you even think about filling in your calendar, you need to get clear on the “wh...

Master the art of project closure with a structured approach that ensures valuable feedback and continuous improvement for future success. How to Close Out Projects, Collect Feedback, and Drive Continuous Improvement As a digital marketing consultant and agency owner, I’ve learned that the end of a project is just as critical as the beginning. Whether you're delivering a digital campaign or launching a SaaS platform, how you close out a project sets the tone for client relationships and future success. Over the years, I’ve developed a structured process that ensures every project not only ends smoothly but leaves a legacy of improvement for the next one. Much like Navy Seals conduct their After Action Reports (A.A.R.) to review missions, I apply the same principle to my project closures. It's a comprehensive evaluation that guarantees lessons are learned, processes are refined, and the team celebrates the victories—because even in marketing, a job well done deserves a celebrati...

Learn how to create a winning, holistic digital marketing strategy that drives sustainable growth for your business. How to Create a Winning and Holistic Digital Marketing Strategy for Sustainable Growth: A Step-by-Step Playbook A winning digital marketing strategy is more than just running a few campaigns or optimizing for SEO—it’s about taking a holistic approach that integrates every aspect of your marketing efforts to drive sustainable growth. While running a digital marketing agency, I learned that the most successful businesses align their digital marketing with long-term goals while continuously optimizing for the short-term. In this post, I’ll walk you through the step-by-step process to create a digital marketing strategy that delivers consistent growth and scales with your business. Step 1: Define Clear and Measurable Goals The foundation of any successful digital marketing strategy starts with setting clear, measurable goals. When scaling my agency, I found that digital mark...

Preparing to Sell: A Step-by-Step Guide to Maximizing the Value of Your $7 Million Digital Marketing Agency How to Prepare Your $7 Million Digital Marketing Agency for Sale Selling your digital marketing agency is one of the most significant decisions you’ll make as a founder. If you’ve grown it to $5 million in annual recurring revenue (ARR) and an additional $2 million from other services, you know the value of what you’ve built. I’ve been there—starting my agency with nothing but a laptop and a vision, only to scale it into a $7 million powerhouse with a SaaS platform offering social media marketing, email marketing, and SMS marketing for publishing, social listening, engagement, and analytics. But reaching the point where you're ready to sell is just the beginning. Proper preparation and negotiation are crucial to securing a fair deal, and as rewarding as the process can be, selling your “baby” can also take an emotional toll. Prepare Your Financials in Perfect Detail One of th...

Master the art of leading a remote project team with effective communication, alignment, and collaboration strategies for digital success. Managing remote teams is no longer a novelty—it's the norm. As someone who's owned and operated a digital marketing agency, and now as a consultant, I've come to appreciate the unique challenges of leading remote teams. It’s not just about task management; it’s about building a sense of unity and ensuring everyone is aligned with the project’s goals, even when they’re working from different corners of the world. The secret to remote team success? Consistent communication, clear goals, and a healthy dose of team spirit. Here’s how I’ve made it work for my teams, and how you can do the same. Start Every Day with a Morning Meeting One of the most effective ways I’ve found to foster a sense of teamwork is to start every day with a morning meeting. Whether you call it a daily stand-up, a team huddle, or just a check-in, this meeting sets the ...

Hiring a digital marketing manager who can balance strategic vision with hands-on execution is the key to sustainable success. How to Hire a Digital Marketing Manager Who Delivers Immediate Results and Long-Term Growth As someone who has built a successful digital marketing agency from the ground up and surpassed the $1 million ARR milestone, I’ve seen firsthand what it takes to drive sustainable growth while meeting immediate goals. Now, as a digital marketing consultant, I’m often asked the same question: How do you hire a digital marketing manager who can balance both short-term wins and long-term growth? Let's break down the critical qualities that define the ideal digital marketing manager. Strategic Vision: The Compass for Growth A great digital marketing manager isn’t just about managing campaigns; they need a sharp strategic vision. When I ran my agency, I didn’t just think in terms of one-off campaigns; I was constantly looking at how each piece fit into the overall busine...

Discover the key strategies to scale your small business beyond $1 million in ARR and drive sustainable growth. How to Scale Your Business from $1 Million to $5 Million in ARR Breaking the $1 million ARR milestone is a significant achievement for any business, but the journey from $1 million to $5 million is a whole new challenge. Having gone through this phase while scaling my own digital marketing agency, I’ve learned that the strategies that got you to $1 million won’t necessarily be the ones that take you to $5 million. This next phase of growth requires a more refined approach—one that focuses on scaling your operations, maximizing customer retention, and expanding your market reach. Here’s what worked for me and how you can apply these strategies to take your business to the next level. Streamline Your Operations for Scalability When my agency hit the $1 million ARR mark, I quickly realized that to scale to $5 million, I needed to build systems and processes that could support gr...

Follow this step-by-step playbook to build a business strategy that drives sustainable growth and long-term success. How to Create a Winning Business Strategy for Sustainable Growth Crafting a business strategy that leads to sustainable growth isn’t just about chasing quick wins. It’s about building a long-term plan that aligns with your vision and delivers consistent results. I’ve been there—scaling my own digital marketing agency past the $1 million ARR mark taught me that without a solid strategy, growth can be sporadic and difficult to maintain. In this post, I’ll take you through a step-by-step process for creating a winning strategy that fuels sustainable growth and keeps your business on track. Step 1: Define Your Long-Term Vision Before you can create a strategy, you need a clear vision of where you want your business to go. When I was building my agency, I knew that getting to $1 million ARR was a big milestone, but I didn’t stop there—I set my sights on $5 million and beyond....

Learn how to hire the right people for the right roles and build a values-driven team that propels your startup’s success. How to Hire the Right Team for Your Startup’s Growth Hiring the right team for a rapidly growing startup is one of the most critical decisions you’ll make as a founder. When I was running my digital marketing agency, the team I surrounded myself with was just as crucial as the services we offered. As a startup leader, you’ll quickly realize that your team can make or break your success . But how do you choose the right people and positions for the various stages of growth? Here’s what I’ve learned from my experience and how you can strategically build a team that aligns with your startup’s mission, values, and growth trajectory. Identify the Core Roles that Drive Growth The first step in building your team is identifying the roles that will have the greatest impact on your business. In the early stages of my digital marketing agency, I quickly realized that I neede...

Hiring a social media marketing manager who can blend creativity, strategy, and analytics is the key to building a powerful online presence. How to Hire a Social Media Marketing Manager Who Delivers Engagement and Measurable Growth Social media is no longer just a marketing channel—it’s the front line of customer engagement, brand building, and lead generation. Having led social media marketing strategies during my time running a digital marketing agency, I’ve seen how critical it is to have the right person in charge. The big question is: How do you hire a social media marketing manager who can combine creativity with data-driven results? Here’s what I look for in a social media marketing manager and why these qualities matter for your business’s growth. Strategic Thinker: Moving Beyond Just Posting The first thing I look for in a social media marketing manager is their ability to think strategically. It’s easy to post content, but crafting a social media strategy that aligns with lar...

Unlock the key traits of an exceptional leader who can inspire teams, foster innovation, and achieve sustainable growth. How to Lead with Vision, Inspire Teams, and Drive Sustainable Growth As someone who has built and led teams, both during my time operating a digital marketing agency and now as a consultant, I’ve seen firsthand what makes a great leader. The role of a leader is far more than just managing people—it’s about steering the ship with a clear vision while empowering your team to reach their fullest potential. But the real question is: How do you lead in a way that not only drives immediate results but also ensures long-term, sustainable success? Here’s what I’ve learned about leadership and how you can apply these principles to become the leader your team and business need. Visionary Leadership: Seeing Beyond the Horizon The most effective leaders are those who not only focus on today’s challenges but also look ahead to future opportunities. When I led my digital marketing...